DescriptionThe explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.
From the Back Cover
People Are Talking About You Online
What are they saying? How do you find out? How do you respond? And how can you use the conversation to your benefit?
The explosion of social media—blogs, social networking sites, video sharing sites—has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management.
Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. They detail important public relations, search engine optimization, research, and online content creation strategies and provide a seven-step action plan so that you can develop the skills necessary to monitor and manage your reputation. You'll learn how to:
Navigate the new rules of engagement in a transparent world
Define who you are and develop your personal or corporate brand
Create positive PR buzz with your online content
Gain visibility in web search results and harness SEO tools
Understand the pros and cons of e-mail before you hit "Send"
Use the latest Internet tracking methods and understand how information spreads online
Apply solid strategies for reputation repair when things go wrong
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